Rip Curl

An intuitive and easy-to-deploy solution

Rip Curl & e-SCM solutions

Australian-based action sports specialist Rip Curl has deployed the e-SCM solution for tracking and managing its purchase orders. In less than 10 months, e-SCM was rolled out across all six divisions (Eyewear, Footwear, WetSuit, SurfWear, Mountainwear, and Equipment) and across all its global entities (Australia, Europe, Asia, North and South America).

“e-SCM improves the reliability of supplies, delivers substantial productivity gains, increases the capacity for planning logistics and distribution activities, and allows us to offer better service to our customers… It helps to raise the skill level of the procurement team.”

Operations Director of Rip Curl Europe

Rip Curl store
The stakes of the project for Rip Curl
  • Replace existing tools with coordinated management.
  • Involve all stakeholders in the Supply Chain.
  • Harmonize processes and increase productivity.
  • Managing production uncertainties.
  • Ensure a reliable schedule for receiving supplies.