We believe that a logo cannot be static but must evolve to remain aligned with the company's ambitions. We are proud to present the new e-SCM logo, which reflects our enhanced value proposition focused on improving our clients' performance.
The new e-SCM logo marks the major developments made to the solution, resulting from an enhanced customer experience and an ever more active innovation dynamic
It retains its original form with a more modern design for the pictogram and a more legible typography for "e-SCM."
The new Baseline " SOLUTIONS " evokes the differentiating diversity of uses: Purchasing management, Quality Control, Transport tracking, testimonials of CSR commitments... in a secure and reliable Cloud environment.
The color blue is retained. It evokes trust, security, and reliability in technology.
Combined with the round shape of the pictogram, it refers to the “blue planet”, the globe to illustrate the exchanges within the value chain, to the diversity of sourcing in the textile industry.
It symbolizes the universality of a solution that centralizes all the information needed by different stakeholders. This logo inspires the power of collaboration: “The whole world accessible in real time” .
The pictogram retains its rounded shape, which symbolizes unity and harmony . The structure of the "e", like a roll of fabric unrolling, evokes the movement, dynamism, and fluidity of information flowing throughout the Supply Chain cycle.
• Parallel lines symbolize COLLABORATION : All actors interact to meet the same objective.
• The spiral that unfolds without discontinuity evokes the TRACEABILITY necessary for management throughout the supply cycle.
• The white lines provide TRANSPARENCY and depth, essential in a sustainable fashion approach.
As a reminder: 5 years ago we created a visual identity to support specific communication for our e-SCM Supplier Portal solution.
This logo symbolized the security of the Supplier Portal with its overall key-shaped structure: the ring formed by the pictogram and the key by the "m" of e-SCM.
The pictogram represented the solution, like a target focused on the objective or an eye overseeing the management of the Supply Chain. The linearity of the circle was interrupted by the hyphen in e-SCM, like a secure opening to the extranet portal.
It was important to evolve our image to demonstrate the strength of our user-focused innovation, delivering performance in service of a rapidly changing fashion and textile industry.
