Date and time: October 15, 2025, from 10:00 AM to 12:00 PM
Format: Hybrid (in-person and online)
Location: ESTIA BERRI / Amphitheater 31
ESTIA, Izarbel technopolitain site, 90 Allée Fauste d'Elhuyar, 64210 Bidart
Organizers: EuroSIMA, Union Sport & Cycle Nouvelle-Aquitaine, Belharra e-SCM, ESTIA
Target audience: Fashion brands and the sports industry
Access: Free, upon registration, reserved for EuroSIMA – USC NA members up to date with contributions and guests of the e-SCM – Belharra network
This workshop is an opportunity for professionals in the sports and fashion industry to adopt digital tools and AI to strengthen their competitiveness , while respecting regulatory constraints.
In a context of increasing regulatory requirements and the transformation of industrial practices by artificial intelligence, the digitalization of the supply chain is becoming a key driver of competitiveness. On October 15, 2025, EuroSIMA and the Union Sport & Cycle Nouvelle-Aquitaine, in collaboration with Belharra e-SCM and ESTIA, are offering a unique workshop on this topic.
The event will allow participants to discover concrete cases of digitalization , illustrating how companies can integrate digital solutions to optimize their processes, ensure complete product traceability French and European regulatory

e-SCM Solutions specializes in the digitalization of the upstream supply chain for fashion and luxury . Its SaaS platform enables brands to manage and optimize all their processes—from purchasing and production to transportation —including supplier management, order tracking, quality control, traceability, and transportation optimization. By providing real-time visibility and enhanced collaboration with all upstream supply chain partners, e-SCM helps its clients reduce lead times, control costs, and ensure the quality of their collections.
Combining business expertise and technological innovation, e-SCM Solutions has established itself as a leading partner for making supply chains in the fashion and luxury sector more agile, transparent and sustainable.