The sportswear and outdoor sector is booming, responding to both a demand for increased performance and a trend for more active and well-being-oriented lifestyles. This rapid growth comes with many challenges: fluctuating demand, demands for sustainability and transparency, and increasing pressure to reduce time to market, all of which are putting the supply chain under pressure. pressure.
On the one hand, sportswear integrates very technical products, involving innovative materials, specific production processes, and often complex logistics chains. On the other hand, the outdoor sector must manage marked seasonality and products often intended for demanding environments, requiring rigorous quality controls and extensive conformity tests. To meet all these specificities, supply chain solutions . Thus , thanks to its order management and -time functionalities , e-SCM has established itself as an essential partner for companies in the sector , which historically begins its first collaboration with Rip Curl , an emblematic . of this industry !
In the sportswear industry , seasonality plays a vital role, dictating production and distribution periods. The spring/summer and fall/winter collections require rigorous organization to ensure that products are available in stores at the right for practicing a sport . Due to this strong seasonality, brands must anticipate demand while controlling their operations with suppliers to adapt to order fluctuations.
With e-SCM, sportswear companies can:
The sportswear industry is also subject to rapid changes in consumer trends and uncertainties, such as variations in lead times or fluctuations in demand. With e-SCM, companies can monitor their entire procurement operations in real time, allowing them to react immediately to market fluctuations and adjust their orders as needed.
Thanks to this real-time visibility, e-SCM allows sportswear brands to:
These real-time control capabilities make e-SCM a real asset for sportswear brands, allowing them to have compliant stock and reduce time-to-market while optimizing their processes.
The Analytics module, i.e. web reporting, offers sportswear brands a major strategic advantage by allowing them to access up-to-date and precise data across their entire supply chain. By centralizing and visualizing key metrics in real time, teams can make informed decisions, adjust their demand forecasts, and avoid costly stock-outs or overstocks.
This promotes proactive and agile management, essential in the sportswear sector where trends change quickly and consumers expect constant product availability. In addition, web reporting reinforces the transparency and traceability of operations, an aspect increasingly valued by customers concerned about the sustainability and ethics of the brands they consume.
Thanks to these functionalities, e-SCM positions itself as a valuable ally for sportswear brands who wish to optimize their supply chain while offering products with high added value.
Come and discover these features from December 3 to 5, 2024 at ISPO Munich!
