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e-SCM Participates in the Sustainability in Fashion Webinar - GFA

The Masterclass: Defining terms and understanding sustainable branding practices

Sustainability in the fashion industry is an increasingly crucial topic, and e-SCM recently participated in a webinar on this theme, organized by Global Fashion Agenda and moderated by Faith Robinson. This series was organized in response to the series Fashion Redressed, produced by BBC StoryWorks.

The webinar brought together key experts to discuss the definition of terms and sustainable brand practices.

Speakers present:

· Baptiste Carriere-Pradal, co-founder and director of 2B Policy ,

· Lauren Bartley, Sustainability Manager at Ganni A/S ,

· Caroline Anziutti, our Business Developer for Northern Europe at e-SCM Solutions International.

Defining Terms: Ending Ambiguity for Clarity

One of the first takeaways from the webinar was the importance of clearly defining terms related to sustainability in the fashion industry. It has been pointed out that the fashion industry has been inundated with vague terms, which can lead to confusion. Brands can set goals, but achieving them is a whole different story. The current movement is moving toward performance-oriented terms, ending ambiguity for greater clarity.

Sustainability: Sharing Victories and Challenges

Another discussion highlighted the importance of brands sharing their sustainability journey. Ganni , as a brand, has been held up as an example for its energetic communication of its commitment to sustainability. However, it was emphasized that it is equally important to show the difficulties encountered along the way, as the road is strewn with pitfalls.

Transparency: The Era of the Transparent Value Chain

Caroline Anziutti, from e-SCM Solutions International, emphasized the need for transparency in the value chain. She highlighted how technology plays a key role in helping brands achieve their sustainability goals. Additionally, she explained how brands have traditionally worked manually, but the digitalization of industry processes is a game-changer, making transparency easier to achieve.

Carbon Footprint: A New Obligation to Come

Fashion companies operating in Europe will need to be more transparent as they will soon be required to disclose their carbon footprint, a vital part of tackling climate change. Brands have a responsibility to share this information with their consumers, but it is equally important to explain to them what this really means and how the brand is committed to reducing its impact on the environment.

Towards more responsible fashion

This webinar highlighted the importance of clarifying terms, sharing sustainability successes and challenges, and promoting transparency in the fashion industry. The road to more responsible fashion is fraught with challenges, but discussions like these are essential to progress towards a more eco-friendly future in the fashion world.

We invite you to discover the replay of this webinar, you will discover innovative ideas on how the fashion industry can meet the challenges of sustainability

About

e-SCM supports Fashion and Luxury brands in optimizing the management of their supply chain, from ordering to delivery while ensuring product conformity and time to market.

The GFA is a non-profit organization that promotes collaboration between industry stakeholders to promote responsible fashion. Its mission is to accelerate impact by inspiring, educating, influencing and mobilizing all stakeholders.