Welcome to the world of Biarritz Good Fashion, where the fashion industry is reinventing itself for a and transparent future . The Bali Chair offers a pioneering program of applied research and industrial experimentation that, for the past six years, has brought together fashion and textile stakeholders eager to collaborate on circular, transparent, and agile fashion. e -SCM/ Belharra has been a member since its inception, and we contribute our R &D work on the Digital Product Passport and traceability.
At this event, three theses were presented, each making a significant contribution to the transformation of the fashion industry:
"Promoting circularity and traceability in the fashion and textile sector: a proposal for a digital product passport to achieve product transparency."
This thesis focuses on promoting circularity and traceability in the fashion industry. It proposes the innovative concept of the "Digital Product Passport" to achieve greater transparency. This research highlights the importance of addressing the environmental, social, and economic challenges facing the fashion industry, while simultaneously meeting the growing expectations of consumers.
Want to learn more about the thesis? Check out our article: e-SCM & 3 years of thesis on traceability.
"Customer behavior in circular businesses within the sports industry"
This thesis explores customer behavior in circular economy enterprises within the sporting goods industry, with a particular focus on Decathlon. This research highlights the importance of the circular economy and the crucial role of businesses in combating climate change.
"Establishment of an automated Industry 4.0 factory designed to promote the relocation of mass and circular production activities for textile products"
This thesis focuses on the implementation of an automated Industry 4.0 factory designed to promote the relocation of mass production activities for textile products. It demonstrates that textile relocation to Europe at reasonable prices is possible thanks to Industry 4.0 technology.
Engaging employees and consumers in the circular economy
This roundtable highlighted the importance of mobilizing stakeholders in the fashion and textile industry to promote the circular economy by encouraging repair, secondhand sales, and the purchase of eco-designed products. It emphasized the need to create collective momentum and raise consumer awareness to foster a positive transformation of the industry.
The speakers: Isabelle Desfontaines, Director of Sustainable Development of the Eram Group, Camille Greco, Secretary General of the Circular Fashion Federation and Co-founder of CrushON, as well as Florence Touzé-Rieu, Holder of the Positive Impact Chair at Audencia.
The testimonials highlighted the importance of working with and for biodiversity, the need to motivate and empower teams, and the importance of collective action to pool energy and ideas. Corporate Social Responsibility (CSR) was presented as essential for the survival of brands in this era of circular fashion.
The speakers: Louis Douls, Head of Sustainable Development for Forclaz – Decathlon, Alice Bardet, CSR Product Leader at Petit Bateau, Anne-Laure Lambert, Circularity & Quality Manager EMEA at Patagonia, and Constance Chassany, Head of Purchasing, Production, and Impact at Asphalte.
The experts shared exciting ideas on how the fashion industry can move from theory to practice, emphasizing the need to support change within companies and anticipate shifts to achieve broader circularity.
The speakers: Paul-Antoine Bourgeois, Co-manager of GEBETEX, Pierre Morellec, Head of CSR at Rediv by Patatam, Frank Gana, CEO and Co-founder of (RE)SET, and Nativité Rodriguez, Managing Director of L'Atelier des Matières.
Isabelle Lefort, co-founder of Paris Good Fashion, gave a keynote address at the end of the day and stated the following:
“Used textiles collected within the EU are mostly exported, primarily to African and Asian countries, without sufficient control over their quality or fate. To regulate used clothing exports, we have a great need for control and support of the sector, precise definitions of what constitutes waste and/or used clothing, and traceability.”
Inspiring pitches from the Fashion Industry of 2030
The event also highlighted visionary entrepreneurs who are taking action for the fashion of 2030. Companies such as INDUO®, SAO Textile, EverDye, and UNLINEAR METHODE presented their innovative solutions to contribute to the societal, environmental, and economic transition of the fashion industry.
Biarritz Good Fashion is a laboratory of ideas and innovations, where the future of fashion takes shape through inspiring discussions and concrete solutions. Join us on this adventure where fashion becomes more responsible!
