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Biarritz Good Fashion: the fashion of tomorrow, from theory to reality

Biarritz Good Fashion: the fashion of tomorrow, from theory to reality

Welcome to the world of Biarritz Good Fashion, where the fashion industry is reinventing itself for a and transparent future . The Bali Chair offers a pioneering program of applied research and industrial experimentation which has for 6 years brought together fashion and textile players wishing to collaborate for circular, transparent and agile fashion. e -SCM / Belharra has been a member since its creation and we are involved in our R&D work on the Digital Product Passport and the traceability theme.

Members of the Bali Chair

Biarritz Good Fashion the fashion of tomorrow, from theory to reality bali chair members (1)

Fashion and circularity: from thesis to action

During this event, three theses were presented, each making a significant contribution to the transformation of the fashion industry: 

  • Thesis of Pantxika Ospital within Belharra/ e-SCM  

“Fostering circularity and traceability in the field of fashion and textiles: proposal for a digital product passport to achieve product transparency. »

This thesis focuses on promoting circularity and traceability in the fashion sector. It proposes the innovative concept of the “Digital Product Passport” to achieve increased transparency. This research highlights the importance of responding to the environmental, social and economic challenges of the fashion industry, while meeting growing consumer expectations.  

Do you want to know more about the thesis? Discover our article: e-SCM & 3 years of thesis on traceability.


  • Thesis by Nicole Sofia Rohsig López within Decathlon : 

“Customer behavior in the circular businesses of the sports industry” 

This thesis explores customer behavior in circular businesses in the sports industry, with a particular focus on the company Decathlon. This research highlights the importance of the circular economy and the crucial role of businesses in tackling climate change.  


  • Thesis of Amanda Da Mota Bernar within Petit Bateau 

“Establishment of a 4.0 type automated factory intended to promote the relocation of mass and circular production activities for textile products” 

This thesis focuses on the establishment of a 4.0 type automated factory aimed at promoting the relocation of mass production activities for textile products. It demonstrates that textile relocation in Europe at reasonable prices is possible thanks to Industry 4.0 technology.  

At the heart of the debates: the evolution of circular fashion

Engage employees and consumers in the circular economy 

This round table highlighted the importance of mobilizing players in the fashion and textile industry to promote the circular economy, by encouraging repair, second hand and the purchase of eco-designed products. She highlighted the need to create collective momentum and raise consumer awareness to drive positive transformation of the industry.  

The speakers: Isabelle Desfontaines, Director of Sustainable Development of the Eram Group, Camille Greco, Secretary General of the Circular Fashion Federation and Co-founder of CrushON, as well as Florence Touzé-Rieu, Holder of the Positive Impact Chair at Audencia. 

How to combine economic, environmental and social benefits?

The testimonies highlighted the importance of working with and for biodiversity, the need to motivate teams and make them responsible, and the importance of the collective to pool energies and ideas. CSR has been presented as an essential element for the survival of brands in this era of circular fashion.  

The speakers: Louis Douls, Sustainable Development Manager for Forclaz – Decathlon, Alice Bardet, CSR Product Leader of Petit Bateau, Anne-Laure Lambert, Circularity & Quality Manager EMEA of Patagonia, and Constance Chassany, Purchasing, Production, and Impact Manager 'Asphalt. 

Moving from the laboratory to the industrialization of circularity

Experts shared exciting ideas on how the fashion industry can move from theory to practice, emphasizing the need to support change in businesses and anticipate mutations to achieve broader circularity. 

The speakers: Paul-Antoine Bourgeois, Co-manager of GEBETEX, Pierre Morellec, CSR Manager of Rediv by Patatam, Frank Gana, CEO and Co-founder of (RE)SET, and Nativité Rodriguez, General Director of L'Atelier des Matières . 


For responsible and circular management of textile waste around the world

Isabelle Lefort, co-founder of Paris Good Fashion, presented a keynote at the end of the day and clarified this:  

“Used textiles collected within the EU are mainly exported, mainly to countries in Africa and Asia, without sufficient control of their quality or their fate. To regulate exports of used clothing, we have a great need for control and support of the sector, precise definitions of what is waste and/or used clothing, and traceability.  »


Inspiring  pitches from the Fashion Industry of 2030

The event also highlighted visionary entrepreneurs who are acting for the fashion of 2030. Companies such as INDUO®, SAO Textile, EverDye, and UNLINEAR METHODE presented their innovative solutions to contribute to the societal, environmental and economic transition. of the fashion industry. 


Biarritz Good Fashion is a laboratory of ideas and innovations, where the fashion of the future is taking shape with inspiring discussions and concrete solutions. Join us in this adventure where fashion becomes more responsible!