Market pressure is urging for greater transparency on the origin, the manufacturing and transport conditions of products. It encourages to refocus the business model on eco-design which will enhance the product value and the company's image.
e-SCM structures and simplifies how the information of traceability is collected throughout the supply cycle. The brand can then explicitely address the consumer in respecting its commitments to sustainable fashion.
Thanks to a unique code generated for each batch of finished product, it becomes possible to access all or partially the traceability data at the finest level (or SKU)
The display of traceability data is generated by standard through a unique QR Code. The brand defines the data to be displaid to the consumer.
Such dimension becomes particularly important in the marketing strategy to provide accurate information to the final consumer, directly on a web page specific to the brand, through third parties or certifying Label.
By controlling the data, e-scm will allow the brand to define a different communication strategy during the product life cycle according to the end consumer profile: in a retail shop, after sale until a second life or its dismantling for recycling.
From raw materials and components (origin and quality) to suppliers.
Selection of suppliers, definition of product quality criteria as well as raw materials and components
Follow-up of information on the quality control of finished products
Monitoring of the transport modes and freight forwarding of the finished products
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