Fashion & Luxury: How to comply with the new requirements of the AGEC law?

Brands need to anticipate future regulations at French and European level and comply with the new requirements of the AGEC law.

Agec law inform consumer

The stakes are high for thefashion industry, which must implement new approaches and new mechanisms to ensure the traceability of materials and industrial processes throughout the production and delivery chain, in order to transcribe it into the product information delivered to the consumer.

 

The aim is to demonstrate that CSR commitments are concretely reflected on each finished product and behind each label.

We propose to help brands meet this challenge with the e-SCM solution, by digitising the entire supply chain process. The tool will allow 360 degree management of supplies, with the collaboration of all the players and total traceability of processes and products from end to end of the chain.

The AGEC law (anti-waste for a circular economy), adopted in February 2020, contains 130 articles aimed at combating all forms of waste and is based on 5 main areas:

  • Better informing consumers,
  • Move away from disposable plastic,
  • Fight against waste and for solidarity-based reuse,
  • Acting against planned obsolescence,
  • Better production

 

In this article, we will focus on the theme of " Better informing consumers " in order to understand the new requirements to which the actors of the fashion industry will have to respond and how to meet them.

AGEC Act: requirements to better inform consumers

For nearly two out of three French people, the commitment of brands and companies to sustainable development is considered an important choice criterion when making their fashion/clothing purchases (source Les Français et la mode durable, Ipsos France and C&A study, September 2019).

In the textile sector, which is the 2nd most polluting sector in the world, the issue of transparency is crucial and represents a strong consumer demand.

Consumer information is a key issue in encouraging brands to be more transparent and to move towards more responsible practices.  

 

The decree of 29 April 2022 relating to Article 13 of the AGEC Act specifies the measures aimed at increasing transparency in the fashion sector.

What does the AGEC law say about consumer information?

The decree of 29 April 2022, relating to Article 13 of the AGEC Act, clarifies the notion of information to the consumer on :

 

  • traceability, the path taken by the product during its manufacture,
  • the risk of release of plastic microfibres due to the use of synthetic materials,
  • the presence of hazardous substances,
  • and the presence of recycled materials and the recyclability of the product.

Who is affected and when?

This law concerns the compliance of companies (brands, manufacturers, importers).

  • 1 January 2023, those with an annual turnover of more than €50 million and which market at least 25,000 products.
  • As of 01 January 2024, those with an annual turnover of more than €20 million, and which place at least 10,000 products on the market
  • As of 01 January 2025, those with an annual turnover of more than €10 million and which place 10,000 products on the market.

What is the format of the information required?

  • A dematerialised format is recommended, free of charge and accessible at the time of purchase. This is a website or a dedicated web page with a sheet entitled: "product sheet on environmental qualities and characteristics" so as to allow direct searches and queries on the internet.
  • If the producer so wishes, he can provide information by means of a material support.
  • The information will be available 2 years after placing on the market

What information must be included?

Brands will have to inform consumers about the environmental qualities and characteristics of the products they sell on the following points:

 

  • Environmental claims
  • Traceability
  • Plastic microfibres
  • Recycled materials
  • Recyclability
  • Hazardous substances
  • Eco-modulations

 

How can the e-SCM solution help you implement a Digital Product Passport?

By collecting data, e-SCM can automatically generate a unique Digital Passport for each product and each production order.

Thus, the solution will help brands to meet the requirements of the AGEC law on consumer information and also anticipate the upcoming regulation on the environmental display of their products.

e-SCM, a supply management and traceability solution

The DNA of the e-SCM solution is the management of supplies and the coordination of all the players in the supply chain, from raw material to finished product, from order to delivery, while ensuring product conformity and time-to-market. It enables the upstream rationalisation of brand supplies in order to move towards more sustainable and responsible fashion.

 

Strengthening the traceability of operations with e-SCM thus enables the collection of reliable and verified data at source and in real time, both internally and with their suppliers: origin and composition of materials, controls in the factories, energy consumption, transport, etc. All strategic information is screened by the platform, following the industrial and logistical process in detail.

They are then transcribed into key indicators to be returned transparently to the consumer. Thus, the QR code of the Digital Product Passport is unique for each part and for each production order.

Collecting this data on a globalised and fragmented industry to give it back to the end consumer on each item is the challenge that the e-SCM solution takes up to generate a Digital Product Passport accessible via a QRCode.

TO CONTACT US

The ERAM group implements its Digital Product Passport with the e-SCM solution

We supported the ERAM group in its project to display a digital passport in September 2021 with the e-SCM solution. The initiative was rewarded in May 2022 by "Les Mercis du Retail" in the "Transformation Initiative" category!

Thus, by scanning the QRCode on the label, consumers have access to information on the place of manufacture, the composition, the origin of the materials and the carbon impact. The data is collected, traced and linked to the product via the e-SCM platform. The Digital Product Passport returns the compiled data with the environmental impact measured using the calculator developed by the ERAM GROUP.

 

Read the Press Release: e-SCM LAUNCHES DIGITAL PRODUCT PASSPORT TO MEET NEW AGEC ACT REQUIREMENTS

"Beyond the necessary compliance with regulations, the e-SCM Digital Product Passport enables the brand to create a truly differentiating customer experience. It enhances the value of the product and its values during the act of purchase but especially throughout its use."
photo Patrick Bourg B&W
Patrick Bourg
Founder of BELHARRA NUMERIQUE and editor of e-SCM