The fashion industry is undergoing profound change: volatile markets, new consumer expectations, regulatory pressure on traceability… The supply chain is becoming a strategic lever. Upstream digitalization (design, production, transport) is no longer optional: it is becoming vital to remain competitive, agile, and responsible.
To gain agility, reduce time-to-market and improve supplier collaboration, brands are increasingly relying on digital solutions such as PLM (Product Lifecycle Management) and SRM (Supplier Relationship Management) .
By combining these two tools, it becomes possible to gain end-to-end visibility across the entire product lifecycle – from creation to warehousing. This is the idea that Delogue PLM and e-SCM Solutions explored during their webinar.
The role of PLM in the product design phase
PLM is the foundation of product creation. This is where it all begins:
With a solution like Delogue PLM , designed specifically for the textile industry, internal teams (design, purchasing, quality) collaborate in real time with suppliers. Suppliers can directly enter product information, which speeds up communication and improves data reliability.
A well-implemented PLM reduces time-to-market, improves product quality from the design stage, and serves as a foundation for building a transparent and sustainable supply chain.
Once the product is validated in the PLM, the execution phase begins: supplier orders, manufacturing, quality control, shipments, warehouse receipts…
This is where SRM (Supplier Relationship Management) , which allows you to manage all these operations, in direct contact with suppliers.
With a solution like e-SCM , SRM becomes a tool for dynamically tracking orders, production and transport in real time.
Production + Transport tracking (SRM + TMS), thus integrating logistics flows into a single platform. Supplier commitments, order modifications, logistics delays, and more can be managed in real time.
PLM captures product data from the ideation stage, and SRM takes over at the order stage to manage execution. Together, they ensure end-to-end visibility .
“From sketch to store”: from creation to reception, each piece of data is tracked, recorded, and used.
Thanks to this combination, brands can manage their supply chain in a more agile , responsible and efficient .
The sports brand Hummel has chosen to connect Delogue (PLM) and e-SCM (SRM) to streamline its supply chain:
Result: easier communication with suppliers, reduced production times, fewer errors, greater responsiveness, better control of supplier commitments.
The success of a PLM + SRM project depends not only on the tools, but also on a comprehensive strategic approach . Above all, it is essential to:
The human factor is often the key to success. It is necessary to:
Digitizing your supply chain with an integrated PLM + SRM approach is now a strategic lever for:
It is a structuring investment that allows you to move from a passive supply chain to a controlled and resilient one .
