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Fashion & Luxury: How to comply with the new requirements of the AGEC law?

Brands must anticipate regulations at French and European level and comply with the new requirements of the AGEC law .

Agec law inform consumers

The stakes are high for the fashion industry, which must put in place new approaches and new mechanisms to ensure the traceability of materials and industrial processes throughout the production and delivery chain, in order to translate it into product information delivered to the consumer .

 

 

With the aim of demonstrating that CSR commitments are reflected in concrete terms on each finished product and behind each label.

We offer to support brands in meeting this challenge, with the e-SCM solution , by digitalizing the entire supply chain process. The tool will thus enable 360-degree management of supplies , with the collaboration of all stakeholders and total traceability of processes and products from end-to-end of the chain.

The AGEC law (anti-waste for a circular economy), adopted in February 2020, includes 130 articles aimed at combating all forms of waste and is structured around 5 main axes:

  • Better inform consumers,
  • Get out of disposable plastic,
  • Fight against waste and for solidarity reuse,
  • Act against planned obsolescence,
  • Produce better

 

In this article, we will focus on the theme “ Better inform consumers ” to understand the new requirements that players in the fashion industry and how to respond to them.

AGEC law: requirements to better inform consumers

For nearly two out of three French people, the commitment of brands and companies to sustainable development is considered an important criterion of choice when making their fashion/clothing purchases (source The French and sustainable fashion, Ipsos France study and C&A, September 2019).

In the textile sector, which represents the 2nd most polluting sector in the world, the subject of transparency is crucial and represents a strong consumer demand.

Consumer information is an essential point to encourage brands to be more transparent and to move towards more responsible practices .

 

The decree of April 29, 2022 relating to article 13 of the AGEC law specifies the measures aimed at greater transparency in the fashion sector.

What are the details of the AGEC law on consumer information?

The decree of April 29, 2022, relating to Article 13 of the AGEC law, provides details on the notion of consumer information on:

 

  • traceability, the path taken by the product during its manufacture,
  • the risks of rejecting plastic microfibers linked to the use of synthetic materials,
  • the presence of dangerous substances,
  • and the presence of recycled materials and the recyclability of the product.

Who is affected and when?

This law concerns the compliance of companies (brands, manufacturers, importers):​

  • January 1 , 2023, those with an annual turnover greater than €50M and which place at least 25,000 products on the market.
  • As of January 1 , 2024, those with an annual turnover greater than €20 million, and which market at least 10,000 products
  • As of January 1 , 2025, those with an annual turnover of more than €10 million and which place 10,000 products on the market.

What is the required information format?

  • A dematerialized format is recommended, free and accessible at the time of the purchase. This is a dedicated site or internet page including a sheet entitled: “product sheet relating to environmental qualities and characteristics” so as to allow direct searches and queries on the internet.
  • ​If the producer wishes, he can inform by means of​ material support.​
  • Information will be available 2 years after marketing

What information is required to be included?

Brands will have to inform consumers about the environmental qualities and characteristics of the products put on sale on the following points:

 

  • Environmental claims
  • Traceability
  • ​Plastic microfibers
  • Recycled materials
  • Recyclability
  • Dangerous substances
  • Eco-modulations

 

How can the e-SCM solution support you in setting up a Digital Product Passport?

 Thanks to the collection of data, e-SCM makes it possible to automatically generate a unique Digital Passport for each product and each manufacturing order.

Thus, the solution will help brands meet the requirements of the AGEC law on consumer information and also anticipate future regulations on the environmental labeling of their products.

e-SCM, a supply management and traceability solution

The DNA of the e-SCM solution is the management of supplies and the coordination of all players in the logistics chain, from raw material to finished product, from order to delivery, while ensuring product conformity and time to market. It makes it possible to rationalize brand supplies upstream in order to move towards more sustainable and responsible fashion.

 

Strengthening the traceability of operations with e-SCM thus allows the collection at source and in real time of reliable and verified data internally and from their suppliers: Origin and composition of materials, controls in factories, energy consumption, transport … All strategic information is sifted through the platform by following, closely, the industrial and logistics process.

They are then transcribed into key indicators to be returned transparently to the consumer. Thus, the QR code of the Digital Product Passport is unique for each part and for each manufacturing order.

Collecting this data on a globalized and fragmented supply chain to return it to the end consumer on each item is the challenge faced with the e-SCM solution to generate a Digital Product Passport accessible via a QRCode.

TO CONTACT US

The ERAM group sets up its Digital Product Passport with the e-SCM solution

We supported the ERAM group in its project to display a digital passport in September 2021 with the e-SCM solution. The initiative was also rewarded in May 2022 by “Les Mercis du Retail” in the “Transformational Initiative” category!

Thus, via scanning the QRCode on the label, consumers have access to information on the place of manufacture, composition, origin of materials and carbon impact. Data is collected, tracked and linked to the product via the e-SCM platform. The Digital Product Passport provides the data compiled with the environmental impact measured using the calculator developed by the ERAM GROUP.

 

Consult the Press Release: e-SCM LAUNCHES THE DIGITAL PASSPORT PRODUCED TO MEET THE NEW REQUIREMENTS OF THE AGEC LAW.

“Beyond the necessary compliance with regulations, the e-SCM Digital Product Passport allows the Brand to create a truly differentiating customer experience. It promotes the product and its values ​​during the act of purchase but especially throughout its use. »
photo Patrick Bourg B&W
Patrick Bourg
Founder of BELHARRA NUMERIQUE and publisher of e-SCM